Dayfresh UHT Milk Sector: Dairy Brand: Dayfresh Campaign objectives: Launch of plain milk in New UHT Tetra Pak Target Audience: For 18 to 35 SEC-A males & females (core: Home Makers) in Karachi, Lahore and Islamabad Media Mix: TVC, Print, OOH, Radio, POSM, Digital TV Commercials
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