Dayfresh UHT Milk

• Sector: Dairy

• Brand: Dayfresh

• Campaign objectives:

  Launch of plain milk in New UHT Tetra Pak

• Target Audience: For 18 to 35 SEC-A males & females (core: Home Makers) in Karachi, Lahore and Islamabad

• Media Mix: TVC, Print, OOH, Radio, POSM, Digital