Introduce the new color variants of Dollar Pointer pen in the market.

Launch Butterfly’s new and improved sanitary napkins.

Strategic Challenge: Fruitien Juices and Nectars had created their space in the market –it was time for Fruitien to go into extension and introduce a new premium range. Fruitien has launched 100% Premium Juices with a new variant of 10 fruits and wheat – which gives Fruitien an edge over any other juice brand in Pakistan.

The Idea: The idea was to create a premium and classy look for the brand so that it stood out from the current Fruitien packaging and from the competition as well. The idea was to keep everything minimalist because less is more when we have to depict purity. We developed a simple message “Enjoy 100% Purity”. Keeping it simple and clean so that the focus was only on the product and nothing else.

Launch of Rivo Rhythm RX60 – the idea was to launch the phone with a story that showed how the phone is an integral part of our lives and how it connects you with your near and dear ones. We wanted to make the concept more relatable, human and real; hence created a story of love, friendship, collaboration and celebration.