Launch of Roshan 3G in Afghanistan – educate people how their lives would improve with 3G rather than just talk about speed.

The idea was to unite the country with an extremely popular and well-loved sport of the Afghans i.e. Football. Roshan as a brand believes in, “bringing people together” and that worked perfectly well with RAPL.

We developed an Afghan Premier League with an idea to get the talent together from all over Afghanistan and then select the top players, nurture them and develop them to represent the Afghan National Team. 8 teams from 8 provinces participated in the league after a selection process. Roshan was the main sponsor along with Moby Group as the media partner in collaboration with FIFA. This was a huge feat accomplished by Roshan and Moby Group that won the brand international media coverage and appreciation.

Launch of Rivo Mobile with a film that gives a powerful message that the brand is here to take control, image building and establishing the brand personality.

Nawroz Campaign