This is our discovery, data mining, research, and goal setting phase. We gather information on where a brand has been, where it is going and where it is today. We survey the competitive landscape. We do a brand audit.
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This is the gist of our data mining. In a nutshell this is what the brand will stand for. The message has to be short, sweet and strategic.
This is where we fire up our imagination and create ideas that you love.
The idea is meaningless if it doesn't see the light of day so we find the most relevant, exciting and innovative marketing touch points and spark the excitement and watch it turn into fire-spreading, touching throughout and effecting the consumer.
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